When it comes to setting up marketing processes, it’s easy to become overwhelmed with the options available. One common point of confusion is deciding between email marketing vs. SMS marketing. Both strategies offer unique advantages and disadvantages, and it can be difficult to determine which is best for your business. If you find yourself struggling with this decision, don’t worry – this article is just for you.
People prefer to receive marketing messages through emails. Though the strategy is really popular, it will not help you if you are not doing it the right way. See the hyperlink in this sentence on how to use email marketing effectively.
●Get the Permission of Users
Your first step should be asking for permission from the recipients. Don’t send emails that the users don’t approve of. Make sure you have their consent.
●Maintain a Streak
Don’t send emails out of the blue. Instead, maintain a streak and send emails at regular intervals. This way, the recipients can expect your emails. You can send bulk emails with the help of Bigg.ly.
●Promote Other Long-form Content Pages
Keep your emails short. However, keeping emails short doesn’t mean you can’t include long-form content. You can use these emails to promote other forms of content by adding links or CTAs.
●Use Interactive Features
Make your emails engaging by adding interactive features, such as expandable content, embedded content, roll-over reveals, product/service previews, etc.
Though this marketing way is not very popular, it can benefit you greatly if done correctly. Here is how you can execute this strategy efficiently.
●Get the Permission of Users
Your first step in executing should be getting permission from the users. Send them a message to subscribe to the marketing campaign. Keep the subscription message short and engaging.
●Make Sure You Text Them at Right Intervals
If you send too many messages, the users can feel overwhelmed. Limit the number of texts you send. Also, choose a specific time rather than sending texts randomly.
●Ensure the Texts are Personalized
Texts are a great opportunity to receive a response from the recipients. One way of provoking the users to respond to the texts is by making them personalized. Also, you can ask them what they want to see next and manage the campaign accordingly.
●Don’t Make the Texts Too Long
Brevity is the key. One thing that differentiates SMS marketing from email marketing is text length. SMS marketing requires short text, so make sure you stick to that.
Use Email Marketing Along with SMS Marketing for Better Results
The best way to make your marketing a huge success is to use SMS and email marketing. This way, you can benefit from the features of both strategies.
Want to learn more? You’re in luck. Visit Biggly to read more about choosing the right strategy for your business.